The Soho Hotel – London Review

“Hotels should be living things not stuffy institutions”, according to Tim and Kit Kemp, owners of the Firmdale Hotels group (a small boutique hotel chain with 8 properties in London, and 2 in New York).

Our repeat experiences at the Soho Hotel in London (3 stays over the past 3 years) confirm that their effort has been quite successful. Let’s start with the basics of this true gem:

  • 5-star hotel, 96 rooms and suites.
  • currently #14 of 1,081 Hotels in London on TripAdvisor (!)
  • located in the middle of Soho (between Dean and Wardour streets).
  • close to Soho Square, and many of London’s museums, galleries, and restaurants.

A key focus has been put on design. From the 10ft bronze structure in the lobby to the Library, Drawing Room, common areas, restaurants and rooms, the hotel shines as an aesthetically pleasing environment while offering a calming, relaxing feel.

Let’s get to some of the key details and why you may want to add this hotel to your bucket list:

  • Location: tucked in a quiet street, the hotel feels incredibly quiet despite its location in the middle of Soho. And so were the rooms. Soundproof and relaxing, yet an easy access to Central London? That alone is quite a feat.
  • Service: excellent all around, from our pre-arrival email correspondences to the check-in, stay itself, and through checkout. Polite, professional and again, relaxing. No added stress here!
  • Atmosphere: luxurious is not quite the right word, though it is a 5-star property, which is well-deserved. The atmosphere feels eclectic, stylish, yet neutral in a way. The scents, sights all feel relaxing. No door-slamming. No unnecessary noises. A touch of perfume in the common area, but not too much.
  • Rooms: simply beautiful. Elegantly decorated and spacious, each with a unique feel. Great showers, RikRak beauty products and in some rooms: TVs in the bath! As often with boutique hotels, it is worth asking for what you truly want/need, or let the front desk know if you’d like to see another room type. There are 10 available “styles” I believe, and below are just 2 examples from our past 2 stays:
  • Gym: simple and on the small side, but will provide the basics you’ll need. If you’re looking for an extensive and vast exercise room, this may not be the best property however. Take a look for yourself here: https://www.firmdalehotels.com/hotels/london/the-soho-hotel/soholistic-gym-beauty/the-gym/
  • Price: Central London is pricey, but highly variable. Play around with dates! Expect to be around the 300 GBP range per night, though from a value standpoint our comparable experiences in London make this hotel rank quite comfortably high in terms of value for the money.
  • Would we go again?  Absolutely. The “home away from home” factor is important, which is why we chose to write this review. The Soho Hotel deserves it!
  • Any particular tips? One of the best hotel breakfast you’ll ever have. The “REFUEL” bar and restaurant has quality, fresh food that is quite unbelievable. If you’re late for breakfast, their brunch menu is excellent as well and features plenty of healthy options.

Verdict: an excellent 4.5 out of 5 overall for this excellent choice in London. It can be expensive, but has a “why not?!” feel to it and can definitely be a truly memorable experience.

Before we let you go, here are a couple of additional useful links:

Anything else you’d like to know? Let us know in the comments! Also interested in additional feedback from others who’s tried this truly unique hotel already.

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